WESTBOROUGH, MASS. — January 10, 2019 — Advalent a market-leading, end-to-end healthcare payer administration and medical management platform, is pleased to announce that GMR Associates (GMR), a national third-party administrator (TPA) and benefits management company, has selected Advalent’s TPA360TM as their core administrative solution. It provides full enrollment, claims, billing, broker/commission and medical management solutions for GMR’s broker and self-funded employer groups.


Advalent’s TPA360 TM is the most advanced omni-channel enabled administration solution designed specifically to bring superior tools and user experience to the TPA industry. By implementing Advalent’s advanced, cloud-based platform, GMR was able to eliminate the need for costly portals and bring self-service capabilities to all their stakeholders. Additionally, with a rapid implementation time of under 45 days and full product support from the Advalent team, GMR was able to seamlessly transition from their previous administrative vendor and get up to speed on the new system in less time than anticipated.


“GMR is pleased to have chosen Advalent,” said Michael Wiesel, GMR’s CFO. “We look forward to working with them and would encourage other TPAs to evaluate their TPA360TM offering. The pricing and implementation speed cannot be surpassed.”


“We are delighted to welcome GMR to our client family,” stated Brian Lichtlin, Advalent’s CEO. “We are excited to help GMR expand into new lines of business with cutting-edge, modular technology that will grow as their business does. Our self-service tools and flexible services are designed to meet the challenges that modern Payers and TPA’s like GMR are facing in the market today.”

About GMR Associates

GMR Associates, an established employee benefit provider since 2012, has the unique ability to give employers all the options, in one place to make their lives simpler and less stressful. GMR specializes in the development, placement, administration, and support of very successful benefit plans meeting the specialized compliance needs of the merit shop construction community. GMR’s expertise in prevailing wage, bona-fide benefit plans, and annualization compliance provides our clients with a single source of benefit services allowing them to focus on their core business.

About Advalent

Advalent was founded in 2013 with the mission to create the next generation of core-administration and medical management technology used by Payers, Payviders, and ACOs to compete in value-based care. They have created flexible, easy-to-use solutions for enrollment, claims, billing, appeals & grievances, risk and quality and network and medical management that enable payers with the automation needed to increase operational efficiencies across Commercial, Medicaid, Medicare Advantage, Exchange and Workers Compensation and Subrogation. Advalent has created a platform-as-a-service for managing traditional and new complex products to meet the needs of the industry as it continues its push towards value-based care.


Media contact:

Brian Lichtlin, CEO



+1 (954) 995 4701


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